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 | | Newsflash: Carlisle train station used for Homebase ad |
Wednesday, March 10, 2010
Homebase advertising campaign Transform the Nation has filmed its latest spot at Carlisle train station in the UK.
The piece shows a team setting up various home interior and garden designs on the station’s platform early in the morning to the bemusement of commuters.
Luke Tilbury, Production Co-Ordinator with Independent, said: “We considered using Crewe and Stoke stations but settled on Carlisle due to its scale and the fact it has a covered roof.”
Although the spot suggests everything was set up in just a few hours, it actually took three weeks and there were seven days of filming, following negotiations with Virgin and National Rail.
Credits
Client: Homebase
Agency: Leo Burnett
Production Company: Independent
Producer: Verity White
Agency Producer: Bruce Macrae
Creative Directors: Richard Robinson and Graham Lakeland
Director: Phillipe Andre
Art Directors/Copywriters: Chris Birch, Caroline Rawlings
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